Your product label is the first thing potential customers see when they walk past your product in a store or browse your online shop. Unless they’re already familiar with your brand, the only information they have to make them want to purchase your product is the information on your package.
Did you know that at least 1/3 of product purchase decision-making is based on packaging? The same holds true when you expand into a foreign market or use products from overseas suppliers, so extra care is required to make sure your packaging holds the same consumer appeal and to ensure your business is fully compliant with local law.
Download the e-book to learn more!